What Is Experience Good?
When COVID-19 arrived in the states in mid-March, everything changed. The marketing world was chief among them. Brands went from bottling alcohol to making hand sanitizer, fashion designers put their teams to work sewing masks, and specifically for the Experiential Marketing industry, in-person experiences came to an abrupt halt. As a reaction, CSM and The Vendry teamed up to launch a movement we called #ExperienceGood and then an accompanying website, ExperienceGood.co, to capture the pivots brands and people were, and still are, making in the industry - and to celebrate the good that continues to come out of those changes.
The Inspiration Behind the Movement
We are in a defining moment of our shared history—and we’ll all emerge from this crisis craving live experiences more than ever. Until then, we can set a modern example of how an industry comes together. Since its inception, the platform has become both a place where industry leaders come together to share ideas as well as a resource for marketers industrywide as we continue to navigate the ever-changing COVID landscape.
About Experience Good
Experience Good is an industry peer platform created to share solutions and successes in experiential marketing. What started as a joint initiative between The Vendry and CSM Sport & Entertainment has grown into a coalition of 28 leaders in the industry. The Experience Good family includes BMF, MKG, We're Magnetic, Industria Creative, Makeout, Pop Up Mob, Manifold, REACH, N/A Collective, On Board Experiential, Bait Shoppe, Mark Stephen Agency, Wild Sky Events, AKJOHNSTON Group, Rubik Marketing, GDX Studios, Sense New York, Department Zero, Gradient Experiential, Choura, Allied Experiential, Advantage, NVE Experience Agency, Lionesque Group, Satis&fy, East of Ellie, MVRK, MKTG, Twenty Twenty and RMNG. All partners participate in the content and provide ongoing resources to this collaborative hub.
Press
Adweek - Experience Good Offers Digital Hub for Experiential Marketing Solutions Amid COVID-19
eventmarketer - THREE VIRTUAL COLLABORATION PLATFORMS TO USE IN THE ERA OF SOCIAL DISTANCING
Bella Magazine - Celebrating Innovation Amidst A Worldwide Pandemic: Experience Good
