WATCH WITH SOUND

The Story

We worked with Amazon Prime Video to make Mondays a little more marvelous during FYC season with “Marvelous Mondays,” a stunt concept we created and activated for three consecutive weeks around LA during the Emmy voting period. We painted the town pink with 50 actresses in pink Midge Maisel attire who handed out pink flowers, ice cream and comedy notebooks. Each week, our presence grew in visual power and numbers to ramp up excitement as FYC season drew to a close. The series won Best Comedy and 4 other Primetime Emmys.

Highlights

• 1 Week Turnaround

• 39.1 Million Impressions

• 15+ Locations Across LA

• Handled Production + PR & Social

• 50 Actresses

Agency: CSM Sport & Entertainment