WATCH WITH SOUND

The Story

Keeping in mind the sensitive subject of Snowfall – a show chronicling the rise of crack cocaine – we created immersive pop-ups that allowed fans to step into the early 80s in Los Angeles, the era and place where crack began. Through stunning visuals and curated programming coupled with curated music, we transported fans back to the era and invited them to step into the key art of the show for a fully immersive experience.

Results

• 18.54 million+ reach

• Press coverage from sources including Bizbash, Thrillist, Gia on the Move, Metro LA, Style & Society, and We Like LA

• 116.8 Million+ potential impressions based on social media activity

Agency: CSM Sport & Entertainment