WATCH WITH SOUND

The Story

Got fans hype for the S3 premiere of Stranger Things and its 4th of July release date by staging a bi-coastal takeover of the Santa Monica Pier and Coney Island’s Deno Park to bring a completely immersive version of Mayor Kline’s Fun Fair from S3 to life. Created a fully Stranger Things-themed environment complete with games, rides, programming, and other fun activities that invited fans to step into the Upside Down and celebrate one of the biggest TV shows of all time.

Results

  • 17.6 B + impressions

  • 40.7 million households watched S3 within the first four days of launch + our activation

  • 38,000+ attendees across Santa Monica Pier and Coney Island

  • Over 200 placements

Agency: CSM Sport & Entertainment

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