“MUSIC DOESN’T NEED COGNAC TO EXIST, AND COGNAC DOESN’T NEED MUSIC, BUT THAT’S THE BEAUTY OF IT. THEY WERE MEANT TO MEET.”
Watch the full film hereTeam Up for Excellence – The Film is a collaborative new campaign with multi-GRAMMY award-winning musical artist Usher to celebrate the harmonious blending of two cultures of timeless excellence: Music and Cognac. The Film highlights the cultural connection between Cognac and American music since 1917 in France, and how the two have been synonymous ever since. In the Film, Usher narrates a story spanning the decades from the 1920s to the present day, which pays tribute to the multi-cultural connections, celebrated styles, and rhythms of the past.
BEHIND THE SCENES
Rémy Martin and FRED & FARID assembled an all-star cast of globally recognized creatives for the production, including Raphael Saadiq, world-renowned musical composer; Marci Rodgers, Academy-Award winning costume stylist; Aakomon Jones, award-winning dance choreographer; and award-winning director of the production; Jake Nava.
Agency: Fred & Farid New York
AWARDS
Cannes Lions Bronze Lion Winner, and Shortlisted 6x - Film, Film Craft + Entertainment
D&AD Shortlisted 2x
London International Awards Shortlisted 4x for
Branded Entertainment - Scripted Short Film
Music & Sound - Music - Original Score
Production & Post-Production - Production Design
TV/Cinema - Beverages - Alcoholic
BEHIND THE SCENES
Rémy Martin and FRED & FARID assembled an all-star cast of globally recognized creatives for the production, including Raphael Saadiq, world-renowned musical composer; Marci Rodgers, Academy-Award winning costume stylist; Aakomon Jones, award-winning dance choreographer; and award-winning director of the production; Jake Nava.